In a context where digital platforms are increasingly influential in public opinion, the Asian country is aiming to control content and mandate academic training as a basic requirement for handling sensitive topics. Those who fail to comply with this norm will face penalties of up to ¥100,000. However, the government believes that when it comes to issues of public interest, they must have professional backing. According to the authorities, this measure is not intended to limit freedom of expression but to elevate the quality of digital discourse and prevent misinformation.
What does it mean to be an influencer? Being an influencer is much more than just accumulating followers; it is an activity that combines marketing, communication, and creativity. Today, content creators play a central role in the dissemination of information, fads, and trends, making them key actors in the global digital ecosystem.
China at the Forefront In this sense, China becomes the first country to require formal academic accreditation to engage in this activity in certain areas. Meanwhile, in other parts of the world, the discussion revolves around ethical responsibility and transparency in digital advertising, rather than the university education of creators.
The impact of this measure could extend beyond China's borders, and one of the many questions is whether it could set a precedent for other governments. The measure is part of the state policy for regulating streamers that has been underway in the country for several years. This concerns China, where influencers will now need to hold a university degree to speak publicly on "delicate" topics such as politics, health, economy, law, or education, among others. Those who do not comply with this regulation will face penalties of up to ¥100,000, according to new Chinese government regulations.
