Labubu dolls, which sparked a buying frenzy among children and adults on social media, are set to become movie stars. Sony Pictures is producing a major film inspired by the popular Labubu dolls after signing a deal with the Chinese company that owns the rights, as reported by The Hollywood Reporter. According to The Guardian, details of the project are still vague, with no director or producer announced yet. The Labubu dolls were created by artist Kasing Lung, who drew inspiration from Scandinavian tales after moving from Hong Kong to the Netherlands as a child. The dolls first launched in Southeast Asia in 2019 through Pop Mart, which turned them into a global phenomenon, fueled by a wave of unboxing videos that went viral.
Labubu Dolls to Star in Sony Pictures Film
The popularity of Labubu dolls has led to the creation of a feature film. Sony Pictures has announced the start of work on the project after signing a deal with the Chinese rights owner. Details are still undisclosed.