Nissan Motor has announced ambitious plans to develop 10 new car models in China by mid-2027. The company indicated that all models will be exported, although no details were provided regarding destinations or precise dates.
Due to low sales in the United States and China, Nissan has faced challenges such as an outdated product lineup, production overcapacity issues, and considerable debt. In response to this situation, the company recently announced a reduction of 9,000 jobs and a 20% decrease in its production capacity.
After a failed collaboration attempt with Honda Motor, Nissan has decided to seek new business partners. With the intention of strengthening its presence in China, Nissan has committed to investing an additional 10 billion yuan in the country and considers the Chinese market as fertile ground for the development of electric vehicles.
During a press conference at the Shanghai Auto Show, Stephen Ma, Nissan's chief operating officer in China, stated: 'With China's rapid growth, we want to stay and compete.' Ma, who moved to China earlier this year, took on a new role as part of an internal reorganization in response to the financial challenges facing the company.
In addition to investment and a focus on electric vehicles, Nissan showcased two new models, including a plug-in hybrid truck called Frontier Pro, at the auto show. Renewing its offerings in key markets and addressing changes in automotive tariffs are also priorities for the company.
Nissan is not the only Japanese automaker looking to strengthen its presence in China. Honda and Toyota have also unveiled new models and announced strategic collaborations with local companies to innovate in automotive technologies. Competition in the Chinese market, as well as pressure from local and European rivals, poses significant challenges for traditional automakers.
